PRODUCT LAUNCH
Overview
COMPANY
Hunt Psychiatric Innovations, a startup focused on utilizing technology to improve mental health care
PRODUCT
MedOptimizer™ ADD/ADHD, the first in a series of mobile apps designed to improve treatment through medication response tracking & enhanced patient-provider collaboration
ROLE
Led a cross-functional team charged with design and production of the first mobile app in the MedOptimizer™ Series; was responsible for user research & directing UX design; and led the go-to-market strategy and marketing and PR launch
Impact Highlights
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Exceeded campaign conversion goal by 82% with a total of 3,278 downloads
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App consistently earned an above average user retention rate of 35.1% for 30-day users with a 12.3% daily active user rate
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Content marketing (e-newsletters, tutorial...etc.) drove 38% of total downloads followed by 25% from website and 13% organic traffic
30-Second Promo Video
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Enlisted 113 psychiatrists to join MedOptimizer provider network, of whom 64 were responsible for encouraging total of 374 of their patients to download and use app as part of treatment plan (11% of the total downloads)
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As app gained momentum, PR efforts (news articles, features, & blogs) resulted in 27% increase in website traffic and 12% increase in downloads